A large number of Design Projects are “producer side contributions”. Infact historically design in the twentieth century was characterised by the practice of contributiing to an existing business enterprise. However these days the situation is not so clear – and what may have been marginal in the past has come to prominence especially in the area of designers working ‘independent of client prerogatives’ (to deal anticipatorily with the external organics of Industrial man – RB Fuller).
One area where a lot of this can be seen is sustainability – which has demanded a focus not upon the profits of one manufacturer or client but the greater good of humanity. There are many other areas.
In recent years this kind of work – especially in design – is referred to as the ‘campaign approach’.
