Social media is used by people in the audiovisual business and the IT businesses to extend their business. Then Obama’s campaign did that – plus it energised the youtubers to take images/videos of Obama and extend that into clips of him dancing. In this context here is a goal: “The key to leveraging social media in the Enterprise is the empowering of customers with the ability to engage in the viral marketing of that company’s products and/or services.Leverage the power of the passionate customer and that customer will contribute their energy and their reputation in building the buzz and extending the reach of the company to their own friends in their social circles. Understanding this and empowering this is core in order for Enterprises to be successful in their outbound social media efforts.” More …
Then 5 steps to social media for business. See …
