Willing to pay more

Pubgoers Willing to Pay More for Organic, Locally Sourced Food | Sustainable Life Media
Forget green beer; bar regulars say they’ll pay up to 30% more for pub grub that’s organic, fairtrade, or locally sourced, according to a new American Express survey (via The Publican).
The survey of more than 1,000 British pubgoers finds that, for a [...]

Convergence of Health and Disruptive Innovation

Open Health Map of Disruptive Innovation and Companion Toolkit | The Institute For The Future
Open Health Map of Disruptive Innovation and Companion Toolkit
The Health Horizons Program has released tools to help companies navigate within the Open Health landscape—the Open Health Map of Disruptive Innovation (SR-1117A) and its companion report, Open Health Toolkit (SR-1117B).
Open Health applies [...]

Interaction Design for Car Designers

Cooper Journal: The power of rich visual modeless feedback
As a side note, if you’ve ever activated your turn signal and it emitted a clicking sound at double the normal rate, it usually means that one of your lights is dead (this is considered negative audible feedback). That’s great design when you consider how impossible it [...]