Web offers a platform to engage professionals and tap key talent for new ventures.
ASOUND adage to know is the one that says it’s not what you know but who you know that counts. Skill and grit can get you far, but it is only networking that will take you far enough. For entrepreneurs, it is the lifeline that fuels their startup aspirations. Until recently, social networking meant daylong seminars which meandered aimlessly or evening tuxedo events, where one waited for the first opportunity to leave gracefully. But it has taken on a whole new meaning in the internet age. Executives at companies of all sizes, but especially in startups, are connecting with professionals around the world through social networking (SN) sites to learn strategy, hire the best people and form alliances.