I am collecting thoughts and utterances for the new Design School – where I ahve committed to the twin strands of Service Design and Social Innovation. This adds to that nicely – also a mild rebuke(?).
World Economic Forum in Dubai Day 2–The Design Manifesto.
Posted by: Bruce Nussbaum on November 09
Here is the “manifesto” of our Global Agenda Council/Design group that came out of an amazing day of discussion in Dubai about the financial/economic crisis and what design thinking can do to help reshape the big issues of the day. It is an excellent summary of the state of art of design and innovation.
To structure the discussion among 68 Global Agenda Councils, the World Economic Forum asked each to focus on answering two questions on the issue before each GAC:
1) What is the state of the world on this issue and how is the economic crisis impacting this issue?
2) What should be done to improve the state of the world on this issue/region/industry and by whom?
Throughout history, design has been an agent of change. It helps us to understand the changes in the world around us, and to turn them to our advantage by translating them into things that can make our lives better. Now, at a time of crisis and unprecedented change in every area of our lives – economic, political, environmental, societal and in science and technology – design is more valuable than ever.
The crisis comes at a time when design has evolved. Once a tool of consumption chiefly involved in the production of objects and images, design is now also engaged with developing and building systems and
strategies, and in changing behaviour often in collaboration with different disciplines.