Understand social innovation

Understand your social innovation topic (a step in Design Thinking) « Contagious Creativity

To understand a huge topic such as social innovation, the very first step would be our sincere interest and passion to know more about both elements: the social, and the innovation. The first time I learned about this was last year, as part of a training offered by the Centre for Social Innovation (you’d think I’d get a hint from their name, but that was a slow day for me). They describe the process as the new ideas that resolve existing social, cultural, economic and environmental challenges for the benefit of people and planet. A true social innovation is systems-changing – it permanently alters the perceptions, behaviours and structures that previously gave rise to these challenges. Some examples are the Wikipedia, the Open university in the UK, micro-credit, the fair trade movement, and community wind farms (Geoff Mulgan talks more about these examples). When you dig deeper into the research as part of your thinking mechanism (now that you became a design thinker), you get more information on the leadership qualities behind those who pioneer it, the environmental factors that facilitate its process, and even how to notice the missing gaps that can lead to a socially innovative idea. In the case of micro-credit, one of the leading figures and a Nobel Prize winner is Dr. Muhamad Younus, who noticed that a village of 42 people in Bangladesh only needed $27 to pay their debt and save them from the loan sharks. He loaned his own money to the villagers thinking it was a gift, and was surprised when the money was returned to him fully after the villagers recovered their losses. That initiated a movement of micro-credit around the world.

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