Today, if any realm can claim the conceptual high ground of design research, it is interaction design–the perfect intersection of objects, systems, and social behaviors. Interaction design has become a separate branch of design discourse, a friendly sibling of industrial design with it’s own unique vocabulary and community of practice. IAD contains a universe of new theoretical questions that promise to transform daily experience. As physical stuff is enabled by networked data, a world of new experiences and cultures open up, along with the anxieties and fears triggered by accelerated change. Who will be best qualified to explore these concepts? Architects? Object makers? Interface makers? Social scientists? And which of these is likely to build a truly human poetics of interaction? Pioneering hybrid thinkers, and hybrid teams already begin to point the way.