What is the methodology for Base of the Pyramid Innovation?

I found this interesting blog – where the aim is to come up with a ‘practice’ and method for designing and developing products for the BoP. I will be watching this blog from now on.

www.bop-innovation.com

I am very excited to embark on this new combined research and consultancy project about People Centred Innovation with Base of the Pyramid. For the next six months I will be exploring how we can create new products and business models to improve the life of the half of the world’s population who is getting by on less than 4 usd a day (in comparative purchasing power as if they were living in the US), and how we can put people first and include their needs and aspirations, and their knowledge and resources in this. The UN calls it Growing Inclusive Markets.

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