Netroots

Word Spy – netroots

n. A grassroots movement that uses the Internet to communicate, organize, and raise money. Also: Netroots.

Example Citations:
Democratic congressional candidate Darcy Burner … followed her husband to Washington state in 1998 when he was hired at Microsoft; she landed a job there in 2000, working as a marketing manager dealing in network architecture for software developers. …

What has made Burner different from other political newcomers is her ability to attract campaign contributions (she’s outraised her opponent, a rarity for congressional challengers). And she owes a good part of her fundraising success to her links to the netroots.

“She’s one of us,” Seattle blogger David Goldstein, who has solicited contributions to Burner on his Web site, horsesass.org, said earlier this year. “Down deep, she’s a geek.”
—Gregory Roberts, “Darcy Burner’s interest in service started early,” The Seattle Post-Intelligencer,” October 29, 2008

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