I would say definitely not.
If they were we would know about it. I am going along with all who say Apple is indulging in a bit of Green-Washing. Companies that want to be seen as green usually begin their foray into environmentalism with a bit of green washing – and so Apple in that sense is in phase 1 of its sustainability or CSR program. I say this with conviction because I see (as do others who object to Apple’s design strategy of ‘closure’ and sealing its products) Apple as a company today that Ford was with its launch of the T Model. Kline and Pinch did their ‘taking a black box off its wheels‘ and spoke of how Ford tried to stop people from using their ‘cars’ as pump sets or power units for farm jobs – where what the company is doing is stopping people from using their product for purposes other than what the company says it is to be used for.
Apple, in similar fashion, has been unhappy with what people have been doing with the ipod-mods (“Apple has made it more difficult to hack and deconstruct the firmware that runs its latest iPods“) and have used the warranty-void threat to dissuade people from appropriating their technology.
Does this sound like a company with a heart or inclusive agenda? Now I am asking you to make a leap – to brand them as an ‘evil-corporate‘ – on pretty flimsy arguments. But think about it – do their actions show they ‘care’? If you are even mildy suspicious then their green mantle is fimly in the greenwash category. Read on.
There’s a hot debate out in the enviro-sphere on whether or not AppleScryve Corporate Social Responsibility Rating is as green as it says it is, or green at all. Well, DellScryve Corporate Social Responsibility Rating tends to side with the nay sayers.
Unless you’ve been under a rock, or are utterly uninterested in computers, you haven’t missed Apple’s latest ads touting the greenness of its products. Dell,Scryve Corporate Social Responsibility Rating however, says that’s a bunch of huff and puff.
Bob Pearson, Dell’s VP of Communities and Conversations (you can have a VP for that??), says that AppleScryve Corporate Social Responsibility Rating is being irresponsible to the earth by making false claims for how green it is and hoping consumers won’t notice. Apple, along with DellScryve Corporate Social Responsibility Rating and HP,Scryve Corporate Social Responsibility Rating Scryve Corporate Social Responsibility Rating are perceived to be the greenest computer companies, so the two are direct competitors for the up-and-coming greener consumer base.
And now, the blogosphere is abuzz with the latest entry to Dell’s blog knocking AppleScryve Corporate Social Responsibility Rating for what it says are green fake-outs.
Our view is that companies who choose to lead have an obligation to be open and transparent. We have a responsibility to engage in dialogue about the environment, whether we agree or disagree with an individual person or group. It all contributes to the greater good.
What is not good is to skip steps, avoid dialogue and pray that people aren’t smart enough to figure it out. That doesn’t help any of us and it certainly doesn’t further the environmental cause for those of us who care deeply about it.
And they end on this rather lame note:
We wish AppleScryve Corporate Social Responsibility Rating would be more bold in making a difference rather than making ads. If they do both, then fantastic, run all the ads you want. But don’t forget what this is all about. And, remember, we’re just getting started.
While DellScryve Corporate Social Responsibility Rating is positioning this outburst as we-have-to-say-it-for-the-sake-of-the-world-and-humanity, really, it’s just an attempt to knock AppleScryve Corporate Social Responsibility Rating off its high green horse and get DellScryve Corporate Social Responsibility Rating a better edge in the marketplace.
Whether AppleScryve Corporate Social Responsibility Rating is green or not – and that can be debated until the end of time – and whether DellScryve Corporate Social Responsibility Rating is delivering a petty blow with this post – equally as eternally debatable – we have to say that this incident is good news for us as computer users.