It was in the 1970s, a full ten years after the new design schools had been set up in India, that you see a lot of activity on the contextual discourse of design for India. The imported curriculum from the west needed to be realigned to suit a developing country. Two events are significant for us in understanding how this realignment was discussed. One event hosted in London titled Design for Need (Bicknell and McQuiston 1977) has designers from India and Brazil where the focus was upon (a) seeking an agreement that design needs to focus upon ‘need’ (basic necessities) and not wants (consumption), and (b) showcasing projects and experiences in product design in a developing country context. The group is in agreement that design can make a contribution to the less privileged in society by designing new objects. Such ideas of change through technical innovation were at that time also being made popular by the Intermediate Technology movement. The second event happens in India and is a special ICSID-UNDP event that is similarly situated and emerges with a declaration, the Ahmedabad Declaration (NID 1979), that has a more ambitious agenda of transforming society by design. The focus of the declaration is upon the poor, which at that time is more that three quarters of the population of India, as needing design intervention.