Barry Katz – writing in ARCADE says:
But what of the legions of unemployed designers? Happily, in a truly restorative world there would also be more design. A lot more of it. But design of a different sort, practiced by a new breed of designer according to principles now only dimly perceived.
The first new design specialty to blossom will be un-design. Under the guidance of trained and dedicated professionals, un-design students will study methods of fabrication but starting from the back end of the textbook. Forget Derrida. They will practice applied deconstruction. During their summer recesses, they will intern with un-design studios and gain practical experience excavating junkyards, strip-mining department store shelves and clear-cutting rooftop satellite dishes. Upon graduation they will hang out their shingles and begin practicing un-design for an array of corporate and municipal clients: Architects will be put to work un-designing dilapidated, underutilized and just plain ugly buildings; Graphic un-designers will set out to neutralize billboards, web pages and corporate identity systems; Industrial un-designers will start by dismantling handguns and cigarette machines and move on to assault rifles and SUVs. They will have more work than they can handle.
As legions of un-designers gradually clear away the appalling detritus of the Design Century, a guild ofimmaterialists will emerge who specialize in “mining urban industries,” in the phrase of the Worldwatch Institute, transforming industrial waste into a new generation of building and manufacturing materials: Used tires will be more sought-after than virgin timber, empty soft-drink bottles and salvaged copper wire more valuable than oil wells. Just as the raw engineering of the first industrial age had to be softened by the designer’s touch, so the processed materials of the post-industrial age will cease to look like used egg cartons and become shimmering, sensuous and superb.