We have relatively few design thinkers operating in the world. What would happen if instead of that capacity working randomly on problems it was focused on a small number of big issues? Could we use new mechanisms like open source or prizes to motivate larger numbers of creative people to collaborate? Could we create categories where creative competition causes us to build on the ideas of others to create the breakthrough ideas many areas of society need? I think we could.
The first step is to generate the list of big design problems in the social sector. I want to take a stab at starting that conversation here. One place to start is the list of Millennium Development Goals published by the UN. What do you think? Is this the right list? What about social issues in the developed world like obesity or crime? What kind of metrics should we use to determine the potential impact of tackling any given challenge? Should we use a return on investment approach like Bjorn Lomborg? How do we go from these general categories to more specific design challenges? I would love your thoughts and ideas.
UN Millennium Development Goals:
Eradicate extreme poverty and hunger
Achieve universal primary education
Promote gender equality and empower women
Reduce child mortality
Improve maternal health
Combat HIV/AIDS, malaria and other diseases
Ensure environmental sustainability
Develop a global partnership for development