Very clever …
Reading Eric Topol and keep coming across gems like this.
Donnell says he and his colleagues, attempting to sell their own EMR system, kept “running into a brick wall” because doctors were burned by — or had heard horror stories about — systems that altered their work flow, generated turmoil and cost hundreds of thousands of dollars. They hit on the notion of creating a fake company “that is the embodiment of all the bad actors,” he says. And they decided to keep it anonymous so if it flopped, they could have “plausible deniability,” he says.
Within a few weeks health-care blogs had picked up on the site and within a month Extormity.com had 40,000 visitors, Donnell says — many of whom were spending eight to ten minutes on the site sifting through fake announcements such as one saying for security reasons, Extormity was storing patient records on recycled Chuck Mangione and REO Speedwagon 8-track tapes. Another announced the creation of a loan program, called the Extormity Indentured Servitude Program, to help physicians afford its system.