Over the course of pregnancy, a woman will go to the doctor around a dozen times. During the intervals of time in between, she has to monitor the pregnancy herself. Aside from eating healthy and remembering appointments, there’s kick counting and considering healthy weight gain.
Bellabeat is a new device-and-app combo that streamlines all the homework done by mothers-to-be, and ultimately becomes a sort of digital pregnancy diary. “We’re seeing a drastic change in the needs and wants of moms, during the time when the quantified-self movement is really popular,” says Bellabeat’s creator, Urska Srsen, who graduated from Y Combinator’s startup accelerator.