Kawaii craze sweeping the world has reached Australia

I spoke yesterday about Kawaii. One person in class knew what is was. Don’t designers need to be on top of this? Take a look.

While the rest of the world hasn’t embraced the head-to-toe Kawaii look, its key elements are influencing global fashion, accessories and craft, including intricate nail art, bright mobile phone accessories and decorative brightly-coloured washi tape, which can be used for wrapping gifts, making art or sticking on the wall to frame a photo.

“We’re looking at polka dots and bright colours and the fashion here includes lots of pastel colours now, which is using the colour palette from Kawaii,” she says.

via Kawaii craze sweeping the world has reached Australia.

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