I spoke yesterday about Kawaii. One person in class knew what is was. Don’t designers need to be on top of this? Take a look.
While the rest of the world hasn’t embraced the head-to-toe Kawaii look, its key elements are influencing global fashion, accessories and craft, including intricate nail art, bright mobile phone accessories and decorative brightly-coloured washi tape, which can be used for wrapping gifts, making art or sticking on the wall to frame a photo.
“We’re looking at polka dots and bright colours and the fashion here includes lots of pastel colours now, which is using the colour palette from Kawaii,” she says.