Today I encountered a description of this company – that is a business but with an engaging story of social innovation.
This is someone who uses the flipflops and lives to write about them.
It is a vetrepreneurial company formed by 2 Army Rangers and a designer with the intention of helping to build a no-bullshit sustainable economy in Afghanistan. CFF reckons that one way to contribute to stability on the ground there is with a robust economy and gainfully employed Afghans. That effort has gone sideways for a number of reasons but should hopefully begin again in the near future with the deployment of Expeditionary Production Facilities. Is it a quixotic mission? Probably, but that doesn’t make it any less worth supporting. The entire CFF crew is as passionate about their “business not bullets” ethos as they are about helping veterans. To describe them as merely patriotic would be to damn them with faint praise.
I love my CFF AK47s and I wasn’t kidding when I said I was about to buy my 4th pair – I already have one pair for myself and I’ve purchased one each for Household-6 and my spawn. Are they pricey? Yes, certainly, especially when compared to cheap ass Walmart flip flops or other flimsy sandals. Personally I think they’re worth it, and certainly not just because the long term goal will contribute to a less Taliban- and drug-centric Afghanistan. Combat Flip Flops are a long lasting, well built lifestyle brand that happen to have a great underlying mission.
Even if they are bad for fighting and worse for running.
This is the founder doing a TED Talk.
The language on their site is full of great phrases:
Business, not bullets!
The Peacemaker Bangle and Coinwrap are sent to us straight from artisans in Laos – and they’re made from bombs. Each bracelet sold clears 3 square meters of Unexploded Ordnance (UXO) from a region rocked by long-term war – saving lives and providing economic opportunity.
UNAPOLOGETICALLY, WE MAKE COOL STUFF IN DANGEROUS PLACES.
We do this because it’s our job to show others what’s possible, then encourage them to join us.
WELCOME TO THE UNARMED FORCES.
Take a look and pass the word on.