Is a focus upon the needs of corporations the same as a focus upon the needs of people. Corporations are into people-focus like they are into CSR and triple bottom line. But can they do emotion – can they privilege the faint voice?
More significantly how can they do ‘disruptive innovation’ like stuff – with small volume, inefficient long term strategies?
Designers worked with the US car industry and look where it got them. Did the Art Center ever (ever!!!) say to the car industry – you are wrong. This is the right way – this is the right design.
I read Moggeridge and I read Cooper – and I found no emotion in them. Dry, just too too dry. Is this kind of soul-less design really fun? Or is design just supposed to be fun – within the world of design – and the ones who dont get it are just plain dumb. For I dont get it. I am bored!
SAP founder gives $35 million for Stanford D-School – BusinessWeek
Corporations on the hunt for more innovative, creative managers and employees should check this out—Hasso Plattner, co-founder of the business process software giant SAP, is donating $35 million to fund a new design school at Stanford. It will be housed in the Stanford School of Engineering and be called—what else?—the Hasso Plattner Institute of Design. This is a big step in the evolution of design from form and style toward thinking and strategy. Plattner deserves tremendous credit.
David Kelley, Stanford engineering professor and co-founder of IDEO,is one of a small number of design academics who are working on new courses, case studies and other curriculae that take design’s methodologies and people-focus to a higher level, making it much more valuable to industry and society as a whole. Roger Martin, dean at the Rotman School of Management in Toronto and Patrick Whitney, head of the Illinois Institute of Design, are part of that conservation.
Stanford’s D-School will teach innovation by bringing students from engineering, social sciences, education and design together to form collaborative teams that solve problems. It will teach innovation as a process, not as magic or as a simple creative spark. It will teach design methodology as a way of thinking.
The idea for a new D-School came out of a “manifesto” written on a napkin at a Peet’s coffee house some time back, according to Diego Rodriquez, who was there. The Stanford Institute_manifesto.jpg
handwriting belongs to George Kembel, who is the Executive Director of the Institute.