I quit it because I am giving up. Giving up things that I get into.
So alas – facebook must follow along the lines of coffee (given up in 2006) and chocolate (on its way out in 2009). For it is the strip, the mall and the place for the advertisement to come into my life. Gotta Go!
For more see renounce.org (under renovation – but will get there by and by)
“With Facebook Ads, our brands can become a part of the way users communicate and interact on Facebook,” said Carol Kruse, vice president, global interactive marketing, the Coca-Cola Company.
“We view this as an innovative way to cultivate relationships with millions of Facebook users by enabling them to interact with Blockbuster in convenient, relevant and entertaining ways,” said Jim Keyes, Blockbuster chairman and CEO. “This is beyond creating advertising impressions. This is about Blockbuster participating in the community of the consumer so that, in return, consumers feel motivated to share the benefits of our brand with their friends.”
“Share” is Facebookspeak for “advertise”. Sign up to Facebook and you become a free walking, talking advert for Blockbuster or Coke, extolling the virtues of these brands to your friends. We are seeing the commodification of human relationships, the extraction of capitalistic value from friendships.