Todays Session

Ok so today we covered a number of options / ways of thinking about recycled material and how that can be linked into a business structure.
It is however, quite tempting to get fixated on the “material” and what can be done etc – this is a trap. Recycled material is as flexible as any virgin material, it simply gets collected in a different way – so don’t worry about what can and cant be done.
You all need to put forward your ideas for collections systems, potential markets, linkages with existing markets and industries and the collective vision of this recycling thing.
Design students: You need to start putting forward ideas
BBE students: Start running with these ideas and building them into a brand strategy.
By Saturday their has to be a direction for the BBE students to work from.
So put forward scenarios: eg – plastic costs increase dramatically in the next 5 years and product streams need alternatives.
Think about emerging “lifestyles” and potential marketting oppertunities.
Think about waste brokerage – as a response to shortages of virgin material.
Read through the waste wise (RWMG) and Sus Vic sites.
There are enourmous possibilities here but you need to be creative.
Good luck.